Issue+Ads+Analysis

Directions:
> >
 * 1) Watch each of the videos from each campaign twice.
 * 2) The first time, simply watch the video without taking notes on the handout.
 * 3) The second time, check off on the handout which techniques are used and give a brief summary of how each is used.
 * 4) After watching the video for the second time, discuss/share with a partner the techniques you have identified.
 * 1) Remember, the purpose of this is not to evaluate their arguments but to identify the propaganda techniques used.

from [|Join Arnold]:
[|"Tomorrow"]

[|"Compare"]

from [|Phil Angelides for Governor]
[|"Always on Your Side"]

[|"Backwards"]

Homework:
>
 * 1) Complete the "Propaganda Techniques List" portion of the handout in class.
 * 2) Research the "Additional Propaganda Techniques" terms on the back of the handout and provide examples of each from your research in the accompanying boxes.
 * 3) Due Monday

Propaganda Techniques List
 * Type of Propaganda || Source 1 || Source 2 || Source 3 || Source 4 || Usage Summary ||
 * Bandwagon ||  ||   ||   ||   ||   ||
 * Euphemism ||  ||   ||   ||   ||   ||
 * Appeal to Authority ||  ||   ||   ||   ||   ||
 * Fear ||  ||   ||   ||   ||   ||
 * Misery ||  ||   ||   ||   ||   ||
 * Glittering Generalities ||  ||   ||   ||   ||   ||
 * Logical Fallacies ||  ||   ||   ||   ||   ||
 * Name Calling ||  ||   ||   ||   ||   ||
 * Plain Folks ||  ||   ||   ||   ||   ||
 * Testimonial ||  ||   ||   ||   ||   ||
 * Transfer ||  ||   ||   ||   ||   ||
 * Black and White ||  ||   ||   ||   ||   ||
 * Simplicity and Repetition ||  ||   ||   ||   ||   ||
 * Word Magic ||  ||   ||   ||   ||   ||
 * Fancy Words ||  ||   ||   ||   ||   ||